Website design is an intrical part of business. Entrepreneurs have a job to do. They must move their products into the hands of interested customers. Without that needed income, their business can easily fail. Smart entrepreneurs know that the buying process involves the customers emotions and, if they want big sales, they’ve got to make their customers feel better about their lives. They know their website design must interest and delight their customers. They must make their lives better. If they want to keep the customers for life, they must make them feel awesome about their product, and themselves. The customers must feel that the product will drastically improve their lives. And then, the product must live up to this. Awesome entrepreneurs know it’s not about them, it’s all about their awesome customers.
“People don’t buy because what you do is awesome. People buy because it makes them feel awesome.” ~ Tara Gentile
Entrepreneurs are well aware of a critical fact. Customers want to know “what’s in it for them?” When they find your website, you have maybe a minute before they decide to stay there and shop or leave there. Website design is strategic, and must keep they there until they are finished with the sale.