Search Engine Optimization in 2019
Successful businesses use Search Engine Optimization in 2019, because SEO has demonstrated repeatedly that, when done correctly, it establishes you as an authority and pushes your perfect market to you. And, dollar for dollar, it has the best return on your marketing budget.
Winning with SEO
As the complexity of media delivering your content increases, so does Search Engine Optimization. Simply put, SEO is the technique of making sure that your content is found, online, in apps, on home devices, everywhere your target market is looking.
Knowing your target market
Here is what you need to know about your market first:
- What medium does your market prefer to use? Websites, text content, videos, podcasts, mobile apps?
- What questions do they usually ask about your service and/or product.
- What typically engages your audience and compels them to contact you?
Excellent Quality Content
Content has always been king for successfully engaging your audience. Content everywhere your audience looks, that is quality and provides relevant information that they are seeking, converts best. Remember, “Search is the #1 driver of traffic to content sites, beating social media by more than 300%, with a closing rate 860% higher than direct mail or print.”
Technical SEO: Speed
Yes, as websites and the delivery of content become more complex, so does the ability for your content to show up first and in the appropriate market. Here is what you need to consider for technical requirements:
Speed has become the critical success factor for 2019. This makes the speed of delivery of your content is incredibly important. Google’s Mobile First Search as well as AI used by both Search Engines and voice/home assistants like Siri, Google Home, and Alexa, all choose the fastest loading result to deliver to the questions you ask. And there is more – the speed of your DNS server, the speed of your page load all factor for being the first chosen response to your target market’s queries.
SEO is an ongoing program
Your valuable content, giving real solutions and quality information is an ongoing, living, marketing program. Knowing your customers and what they want is key to attracting more of the type of customer you prefer. And remember, no matter how many people we may drive to your site, if they don’t like what they see, they are gone in 2 seconds to your competitor.
Business success in 2019
As we have proven over and over, just a really good SEO, On-Page-Optimization program delivers more leads at a fraction of the cost of traditional forms of marketing. Businesses win with Search Engine Optimization because they invest in their market and personalize their solutions to match the market need.
Get your SEO audit today! Contact us through our form:
https://hyperspaceit.com/hyperspace-it-with-us, or give us a call at 888-448-2932.