Social media marketing challenges the entrepreneur to stay the course. When an entrepreneur starts a social marketing program, he realizes that it may take a while for it to take off and soar. An entrepreneur realizes that the greater the challenge or resolution, the greater the resistance. This is the universe’s way to measure and test our resolve. Sometimes you have to cut through your resistance like a high diver slicing into the ocean, but, even water can be hard. It can break bones if the diver isn’t properly positioned to enter the water. Sometimes, the more we meet resistance, the stronger our resolve gets to overcome it. The champion is the one who stays the course and succeeds! It can take a while to get the proper saturation and allow momentum to assist you to fly. “The airplane takes off against the wind, not with it.” ~ Henry Ford Social media marketing is a fantastic way to reach the public and succeed.