2018 Online Marketing
Pick one idea.
Often, we find that there are several great online marketing ideas bursting to get out and we allow ourselves to get scattered. We end up either not starting or not completing due to lack of focus. A great leader has a vision.
Do what you know best.
When starting out it is always best to put the best foot forward. You want to build your presence by doing what you know best. There will be time enough to experimenting and stretching to other things. So, start where you are strong.
Increase your prices.
Never be afraid to ask for big money. You will be amazed that the value you command will influence the sale. Don’t sell yourself cheap. Go for bigger ticket items.
You will want to have a strong tool box
A strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements is now available.
- “50% of all searches will be voice searches by 2020” according to comscore (“Alexa”, “Suri”, “OK Google boast of over 2.5 million people who have already downloaded voice search”)
- “About 30% of searches will be done without a screen by 2020.” via Mediapost“
- We estimate there will be 21.4 million smart speakers in the US by 2020” according to Activate”
In other words, 2018 very well may be the year where signals that used to only impact searches from mobile devices become signals that impact all searches. Sites that fail to work on a mobile device may soon become obsolete.”
You need tools that will help you get that competitive edge you’re after. Will your business be the one that the voice search recommends or your competitors? You must see the problems of the future and solve them. Make sure your customers are happy.