Mobile friendly web design helps your business keep up with all of Google’s algorithm changes that fluctuate with the rise of mobile technology. At Hyperspace Internet Technologies, we know your success increasingly depends on one simple, undeniable truth: being in front of your best customers when they are looking to buy.
What exactly is mobile friendly website design?
Friendly mobile design is all about UX, the user experience. Your website’s text, images, videos, links – all information is easily accessible on all platforms and, most particularly, on the much smaller screen of tablets and smartphones. At a more complex level, mobile friendly means all the incredible capabilities of mobile devices to deliver an effective, satisfying experience to users on the go.
The Big Difference between Desktop vs. Phone & Tablet:
There are 3 basic differences when designing for the mobile user’s experience versus the desktop. Desktop users are somewhat more patient, and want to experience something more in depth. While mobile users, are “using while cruising’ on the fly. If they can’t see immediately who or what you are, they are gone.
- Space is at a minimum.
- Time is at a premium
- Mobile users are very goal directed, searching for a key bit of information that will facilitate their task.
Therefore, important advice for mobile design is “simplify and specialize.” Compared to multi-feature PC programs and full-fledged websites, mobile friendly web design delivers a streamlined site with limited information and fewer functions. Text, pictures, buttons, and links need to be resized to be legible and functional. No one wants to wait to load through to another page, so navigation through multiple subpages, too, should be kept to a bare minimum in your mobile design.
3 Ways to Make Enemies
Google increasingly demands that websites be super congenial with their mobile visitors. The search engine giant highlights three clearly unfriendly flaws to avoid when your site is rendered on the small screen.
- Text that is unreadable or pictures that are indecipherable without zooming or scrolling END SQUINT NOW!
- Tap-targets that inadequately spaced (fat fingering is no fun!)
- Unplayable content
Google states: the single “most easy, efficient and cost-effective solution to achieve mobile friendliness is responsive web design (RWD).”
Winning Friends with Responsive Web Design
Now we are getting to the nitty-gritty of, not just what is friendly mobile design, but how to undertake that task. Responsive website design is an ingenious design technique that uses a single HTML code and a single URL for all platforms. With RWD, your website will modify according to the screen size of your customer whether they are browsing the web on a desktop computer or their preferred mobile device.
A fluid grid and flexible images is the magic of RWD works. As a site identifies the smaller screen and various proportions of the user’s device, it shifts content to be vertically stacked and presents a simplified view. Visitors can now simply scroll down the site to experience all essential functions. Instead of navigation through pages, the site jumps to the relevant content. Images, too, readjust with shifting proportions and resolutions to ensure they fit the screen and are still understandable.
Your shoppers, customers, and business partners want their information served fast, fresh and convenient. They aren’t picky about which device they are using, whether desktop, laptop, or mobile device. Often the most convenient device is the smartphone stored in their back pocket or purse. So today, it’s a business necessity to deliver your company’s information in mobile friendly web design that is accessible across all platforms.