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The short answer to that question is that Mobile Search Results and Artificial Intelligence have a huge impact on business, both for marketing and for production. We have seen an increase in movies with robots and artificial intelligence that are very futuristic, seemingly light years away. The following 5 facts dispel the myth that this is happening in the far distant future, far, far away. AI is impacting your business right now and has been for years.


Fact #1: Google launches mobile first search results.

Impact: This year, 2018, Google is ranking its search listings on the mobile version of your content, even for desktop users. What does this mean? If you site and content are not compatible with mobile and do not show up, you are rendered obsolete.


Fact #2: Voice Search Will Eclipse Manual… SOON!

Impact: By 2020, research says that 50% of all search will be via voice. In act, 60.5 million people in the US are already using digital assistants. This means, it does not matter how pretty the picture is that you have on your website. What matters is that Siri, Alexa and Google Home can easily find your content and ranks you high in their ratings. Google is still rated as the #1 website, so rank high there with your original content and you will be found.


Fact #3: 20% of Mobile Search On Google Is Voice

Impact: 40% of adults use voice search at least once per day. More and more people will be looking for a business like yours by asking Siri, Alexa, Google Home, and Google Assistant-enabled devices. Right now, Google uses featured snippets, information culled from your site, as the source for their voice search results. Of the 1.4 million searches tested, featured snippets factored for approximately 30%.


Fact #4: 4 Billion devices will carry AI voice assistants in 2018

Impact: These devices are not just cell phones. They are speakers in your car and truck, appliances, wearables, and home systems like Alexa and Google Home. Soon, you will be able to order your toothpaste and have it delivered to your door, while you are brushing your teeth. This is already happening. What is important for businesses to understand is that these are not unsolicited ads or marketing messages. AI is not disrupting your day, it is answering your request.


Fact #5: Humans Prefer Chat Bot Customer Service

Impact: As of 8/9/17, 89% of companies globally have figured this out. They are saving money and making their customers happier – resulting in higher profits. You need to start using Chat Bots and AI to keep up in business.



Ask us how to integrate this into your marketing and your business before your competition catches on to mobile search results.