Consumers Now Have Access to More Information
• Choosing a doctor is no longer a random or arbitrary choice.
• Patients now have the luxury of looking up information about the doctor online.
• Online reviews matter: patients put a lot of emphasis on the opinions of other patients.
• A doctor’s online presence will carry a lot of weight in determining whether a patient chooses him/her as his/her patient.
• Successful marketing dramatically increases the amount of business and patients a doctor receives.
• In the eyes of many potential patients, doctors who market their services appear more reputable.
• Marketing that understands and communicates a solution or an answer to a need is essential to both helping people and attracting patient revenue.
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