Social Media Marketing is a Committment to Excellence. As a business leader, you are committed to increasing your influence and sales. You have a company to run. This means you don’t have time to waste with ineffective methods. There are 2.6 bilion people using social media today. You know that you must effectively reach as many as you can to grow your business as big and as focused as you can. Making a lazy commitment just doesn’t work. You need to publish fresh content everyday. You must either know how to search engine optimize your media or have a reliable source that can do this for you. “Try not, do or do not. There is no try.” ~Master Yoda, Jedi Master If you’re not going to crush it, stay home and have a nap. Social media marketing is extremely effective for those who want it’s results.