Content Marketing for Professionals? YES!!
Why do some professionals, like Architects, Engineers, Physicians and Artists, spend so much money, time and effort on content marketing? Because it costs 62% less than traditional forms of marketing and generates a 300% higher return. (DemandMetric) These are great odds, no matter what your business. Traditional forms of advertising may get you a quick sale, but you have to hit the right audience at the right time, and with the right content to even achieve that conversion.
All businesses are particular about their content, that it accurately reflect their brand and be intelligent. This may be why content marketing is such a wide, open field, because of the fear that no one can write about their company and portray their particular niche and value better than the owner/director/daughter. If you are one of these owners, who fears that no one can represent their company but you, stop reading this article and immediately sign up for a journalism course.
Let the architects design, the doctors treat, and the writers write, because our conversion rates are six times higher with content marketing.
We have provided content marketing for over 20 years. Contact us for a content marketing strategy customized for your business: HyperspaceIT