Select Page

Social media and SEO

Are they two peas in a pod? Are they a mutually-beneficial relationship?

The short answer is yes.

But remember this – the whole reason for SEO (search engine optimization) is for potential buyers to find and buy your products, because they are searching the Internet for solutions. Today, people use social media just like search engines and if you are not where they are searching…

If you aren’t keeping up with your social media and SEO integrations, you could be risking tons of organic branding and content traffic. Successful marketing has always been to reach into the space where your public spends their time and spark their interest in your solution.

Today, as marketing has always been, the only way to keep your SEO strategy alive and flourishing is to use it to get the attention of the people that matter. Show up where they put their attention.

Another way to say it – your social media will hurt your SEO if you fail to reach those people.

How to reach the people that matter

Thankfully, there are ways to make sure your social media and SEO strategy are integrated.

Social media is one of the best ways to get backlinks and is a method to drive social shares and get your content in front of high-profile sites.

Social sharing and SEO is less about the amount of shares and more about the impact of those shares. Have you won the attention of the public you want to connect with?

For example, the act of sharing a piece of content on Twitter isn’t going to increase your rankings.

But what if you could get your content directly in front of the people that are:

  1. Potential customers?
  2. Leaders in your industry that have large followings already?
  3. Historically have shown they are the most profitable to work with?

You can reach new people that now know about you and you reach industry influencers that have the leverage to share your information with a much larger audience. How to do it?

It’s pretty simple, really.

Mention your preferred, most profitable target market, in your post.

Mentioning outreach targets in your content is one of the best ways to drive shares and subsequent links on social media. That is how we use the power of social media and SEO to drive traffic.

We know you would like an example of how to do this for your company, so contact us here: