AR, or Augmented Reality,

is the next threshold of mobile apps, a technology that will transform our experience of doing business and interacting with each other. Industries such as Architecture and Design are already implementing it in their daily operations, along with VR, Virtual Reality. So what exactly is this? Simply put In fundamental terms, the expression augmented reality, often abbreviated to AR, refers to a simple combination of real and virtual (computer-generated) worlds. Given a real subject, captured on video or camera, the technology ‘augments’ (= adds to) that real-world image with extra layers of digital information.

“I think it is profound. I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to ­developers — and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.” ~ Tim Cook

We know AR in its Pokemon form in mobile apps. Facebook and Instagram have taken the Snapchat AR feature and augmented their reality of maintaining their status as the GoTo Social Media. To stay on the edge of the curve of innovation of your field, connect with HyperspaceIT for your mobile app development.