Email marketing has been around for a long time for good reason. It is still a widely used, and successful, marketing channel. Beyond calling and texting, checking emails is one of the most popular uses for smartphones. It works 40 times better at getting customers than Facebook and Twitter, and compared to social media, it offers 17 percent higher conversion. The secret to success is making every email count.
Email not only converts better than the most popular social media, but people spend up to 17 percent more when they do buy. Unlike other forms of media, such as social media, you have no character limits – you can say everything that matters.
Maintaining regular communication with your audience though email is an effective way to remind them of your brand and reinforce the positive feelings they have about your company. By personalizing the messages and sending them content they appreciate is an excellent strategy for reminding them about your products. Ideally, you want them to think of your company first when the need for your products arises in their minds.
What is great about email marketing? Essentially, it follows a strategic marketing formula:
- Raise awareness (Inform customers about a product)
- Stimulate a desire for acquisition (Tell them where to get it)
- Guide the reader toward conversion (Transform prospects into customers)
- Create customer retention (Sell them related products)
Foster Long Term Relationships with Your Customers
95% of people who sign up for a newsletter from a recognized brand consider the email useful.
Encouraging your website visitors to sign up to be on your email list is another way to generate leads. It also makes a difference to recommend your subscribers forward your messages to their peers when they know your message is of value.
Imagine the scenario where every one of your email subscribers converted to a paying customer. This could happen, and in the meantime by sending specific email campaigns to the right people, you can start increasing your sales right now. Regularly scheduled emails messages with valuable content nurture the people on your list, earning their trust and loyalty.
Learn More About Your Customers’ Preferences
Using email marketing services gives you access to a variety of analytics tools. You can accurately identify the effectiveness of your messages and segment your list according to their responses. This reduces the amount of time and effort that goes into “bad” leads. Ideally, you want to put your energy into:
- People that signed up to request more information from you.
- Those that opened your emails.
- The prospects that clicked on the links within your email message.
Using the appropriate content for the appropriate list, you get you information in front of the people most likely to make a buying decision. This reduces the cost for finding the nest leads and speeds up your sales cycle.
Improve Brand Awareness and Sales
Email marketing does this for your business:
- Generates more leads
- Improves sales
- Increases conversion rates
- Identifies better-qualified leads
- Reduces your marketing costs
- Integrates with other media and sales funnels
- Provides links other methods of interacting with your brand
Email marketing best practices allows you to reach your audience 24/7 and gives them the option choose when they read your material. With over half of all people on the Internet using email as a form of receiving communications, email marketing is a valuable part of your marketing strategy.