Branding Hedy Lamarr – Beauty, Brainy, or Both?
Hedy Lamarr's branding was a beautiful successful movie star, however she wanted people to know her for her brains. Today, on Data Privacy Day, we bring a special brainy focus to Hedy Lamarr's brand. Also known as Data Protection Day, this is an international holiday...
Why Online Reputation Matters For Your Business!
What are you doing about your online reputation management? Your current and prospective clients are talking and reading about your firm online, and the information out there about you is critical for the future of your business. Google, in it’s ongoing effort...
What online marketing technology converts 95%?
Here is an astounding statistic: 76% of PPC (Pay-Per-Click) ad spend fails to produce a single conversion. We know why. Technology does what you ask it to. Even AI is programmed to respond to a series of commands. It will communicate to your target market and...
How To Look Better Online
Online information about you can drive more business! Today’s word of mouth happens online... ... and in this age of online reputation management, distributing good content is critical to eliminating bad content. How you look online is directly linked to the content...
Trusted SSL Certificate: Why your website needs it before July 2018
Why your website needs an SSL certificate before July 2018. Google says your website is unsafe unless you do the following… Effective July 2018, Google will penalize you and mark your Website as not secure – just like they do if you have been hacked. To...
Professionals hire content marketers because of higher ROI
Content Marketing for Professionals? YES!! Why do some professionals, like Architects, Engineers, Physicians and Artists, spend so much money, time and effort on content marketing? Because it costs 62% less than traditional forms of marketing and generates a 300%...
Is your social media hurting your SEO?
Social media and SEO… Are they two peas in a pod? Are they a mutually-beneficial relationship? The short answer is yes. But remember this - the whole reason for SEO (search engine optimization) is for potential buyers to find and buy your products, because they are...
Best to write 1 long blog post or 10 short ones?
What is the best blog post length? The root of outstanding blog content is simple. It’s all about serving your customers and meeting their needs. As you read through this post, you will discover that we recommend a mix… So, how well are you serving your customer base...
Mobile friendly website: 11 indisputable reasons why you need one
Today, having a mobile friendly website is absolutely critical to your success. Here are the first 5 reasons why. People check websites when they’re standing in line at the grocery store or sitting in the park. Anywhere there is an Internet connection, you can easily...
The top 3 blog ingredients that win customer loyalty.
These three common elements in blogs, all business copywriting for that matter, inspire confidence in your reader. This leads to sales, when you do it right: Understanding your customer’s problem. Listen first… Providing your businesses’ solution. Make it simple…...