Consumers and Businesses alike are seeking value, in their employees, in the products they buy, and in themselves. Most often what they don’t realize is that they’ve already got it. It’s why businesses start – because they have a unique perspective or offering that adds value to our lives. Tony Robbins says: “Divorce your story; marry the truth.” The truth is you need to let your market know your value. Today, one of the best ways is to give value in every action you take and shout it out through every form of Internet media you’ve got.